Is This Any Way to Sell a 'Razor Sharp' Eyeliner?

Urban Decay defends image that got scorched in social

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Urban Decay's promotion of its Razor Sharp eyeliner, with what it called "Razor Sharp Swatches," has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting. 

The beauty brand was inundated with complaints on social media, but has left the post up (as of this writing) and posted an explanation of the tweet. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in