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I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must be able to sing to be a singer, and you need a TV face to become a TV personality. Without either of these assets, it soon became clear that I needed to synchronize my dreams with reality.
My first real job came in the form of a media planning/buying assistant gig in an ad agency in Eastern Europe almost 25 years ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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