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The luxury auto wars get personal in Crispin Porter + Bogusky's new 60-second spot for Infiniti, as a young man bearing a terrible secret travels to meet his father, knowing he's about to let him down in a major way.
The confession is perfectly awkward, and subtle too, as the market leader—clearly Dad's preferred brand—is glimpsed only in photos. By the end, though, the message is clear. Infiniti is for the young, empowered driver. And that old, stodgy nameplate is for old, stodgy folks who just don't get it.
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