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In Japan, TBWA isn't just making ads. It's coming up with new—and quite peculiar—ways to identify medical students who have the dexterity to make brilliant surgeons.
Kurashiki Central Hospital, a large hospital in the western Japan, partnered with TBWA\Hakuhoda Japan to create what it's calling a "disruptive recruitment process" to test the precision dexterity of students—with tests involving origami cranes, sushi and insects.
Check out video of the "Surgeon Tryouts" below.
TBWA says conventional medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice.
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