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StubHub, the eBay-owned marketplace for online ticket sellers and buyers, has selected Goodby Silverstein & Partners as its global agency of record after a review.
The assignment for GS&P includes a redesign of the client's brand identity as StubHub aims to position itself as the top destination for music, sports and entertainment events around the world. The secondary-ticket site wants to provide consumers with information on parking, restaurants, the weather and more.
"GS&P presented to us a vision for the StubHub brand and innovative ways to bring it to life," said StubHub CMO Jennifer Betka.
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