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Expanding its travel and hospitality portfolio, MullenLowe is taking on global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International.
The Interpublic Group agency had not previously worked for the client, which relied on various shops, most notably Pereira & O'Dell, for advertising services.
Media chores, handled by Omnicom-owned PHD, were not part of the review.
For MullenLowe, Hyatt provides "a portfolio of high-quality brands … looking for purposeful, insights-driven, emotionally charged, consumer-focused work," said agency chief executive Lee Newman.
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