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Following a review, independent agency The Richards Group in Dallas has won creative, media and digital duties for KeyBank.
Richards has formed a dedicated division to handle the business, and a digital campaign is set to launch in the second quarter. "This is an opportunity to be bold—to break through the usual conventions of bank advertising," said David Hall, who is heading that division.
"We took some wise counsel from (agency principal) Stan Richards in making our decision," said Tom Wennerberg, executive vice president of marketing at KeyBank.
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