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Bose, seeking to crank up the volume in its battle against competitors like Beats by Dre, has tapped Grey as its lead global creative agency following a review, according to sources close to the situation. Grey's London and New York offices will lead the business.
This marks the WPP Group shop's first account win since its selection this month as Adweek's Global Agency of the Year for 2015. Previously, Bose had created advertising in-house or worked with various shops on an as-needed basis.
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