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In a rare collaboration, YouTube is rolling out a new commercial starring the characters from The Simpsons, in which Homer is seen using YouTube video ads to boost his snow-plow business, Mr. Plow.
Ad agency Camp + King helped to craft the spot, which starts off by featuring footage from the original episode. But when Homer's business falls on hard times, Lisa Simpson jumps on YouTube and signs him up for the TrueView advertising program. The point, on which Google elaborates in a new blog post, is that YouTube isn't just for big-budget marketers—it can help small and medium-size businesses as well.
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