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DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital marketing, CRM and live events.
The move strengthens the hand of DDB parent Omnicom Group in the increasingly important Brazilian marketplace—South America's largest—by bringing agencies such as Africa, CDN, DM9 (in which DDB already held a minority stake), Loducca, Newstyle and Sunset into the fold.
Creative powerhouse Pereira & O'Dell has been Grupo ABC's best-known agency in the U.S.
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