When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy designers are going beyond just protecting consumers' favorite devices to launching "smart" accessories of their own—just in time for the holiday season. Hermès
"These designers are capitalizing on a hot spending trend," explained Kantar Retail svp Mary Brett Whitfield. "As digital technology becomes more ingrained in everyday routines, spending on technology often takes precedence over other discretionary purchases such as apparel and fashion accessories, so the fashion technology products are a way to preserve share of shoppers' spending."
Rebecca Minkoff, who has produced a line of smartphone accessories with Case-Mate since 2014, recently expanded her tech offerings to include smart jewelry, Apple Watch bands and leather wristlets with built-in...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in