Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to handle global communications across all product categories.
The North American media and global communications work for biscuits (cookies), gum and candy brands shifts to Carat from Publicis Groupe's MediaVest. (Previously, Carat handled global communications for the client's chocolate brands only.)
Other media assignments remain unchanged. Carat continues to handle Mondelez in the Asia-Pacific region and most of Europe, while MediaVest retains chores across Asia, Eastern Europe, the Middle East and Latin America.
All told, the client spends an estimated $1.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in