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A classic ad concept rides again in Mother London's first work for Hovis bread.
"Stuck," a 40-second effects-driven spot, follows three youngsters on bicycles as they race to escape from a house that literally chases them outside—its brick walls constantly re-forming around them, threatening to quash their adventures.
The final voiceover explains the message, and it's a fun one indeed.
The spot is an impressive reimagining of themes from a 1973 ad, directed by a young Ridley Scott, that ranks among the most beloved British commercials of all time.
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