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72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category.
The Los Angeles agency, a unit of MDC Group, bested Deutsch and 180 L.A. in a review launched two months ago by David Kroll, who was elevated to chief marketing officer in July. MillerCoors spends nearly $150 million annually in domestic measured media.
72andSunny will work mainly on Coors Light and Coors Banquet, succeeding WPP-owned Cavalry in Chicago. Kroll relieved that agency of its duties shortly after his promotion.
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