Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments among more shops.
Samsung is a classic example. In the fall, the company added four agencies to its global lineup, and now it has hired Deutsch to focus on business-to-business advertising in the U.S., confirmed Ed Abrams, vp of marketing in Samsung's enterprise business unit. It's a significant assignment and represents the Interpublic Group shop's introduction to the global brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in