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Droga5's deal with William Morris Entertainment continues to pay dividends.
WME's 49 percent investment in the agency has led to choice creative projects for WME clients like Dwayne "The Rock" Johnson. And now it has opened the door to Droga5's newest account, NRG Energy, landed without a pitch process.
Agency leaders first met the company through WME's sports division, IMG. IMG has worked for NRG since 2010, negotiating sponsorship deals with teams such as the Philadelphia Eagles.
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