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CANNES, France—Nicolás Pimentel, co-founder and innovation director of +Castro, pretended to be surprised (or maybe really was surprised) that the small-movie-theater-sized Audi A hall in the Palais here was packed for his late-day session Tuesday titled #WorstCannesLionsTalkEver.
But of course, people filled the room. And Pimentel didn't stop with the title when it came to strange goings-on.
He opened by dancing to the Backstreet Boys and closed by having everyone in the room karaoke to "La Bamba."
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