Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions content with its LifePaint campaign for Volvo.
LifePaint is a transparent reflective spray that can be applied to almost any fabric—clothes, shoes, strollers, children's backpacks, even dog leashes and collars—and lasts about a week after application before washing off.
Grey collaborated with Swedish startup Albedo100 to produce LifePaint specifically with its Volvo client in mind.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in