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Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency.
Three contenders traveled to the company's headquarters in Miami today to make final presentations, according to sources. Sources previously identified the finalists as Media Storm, Mediahub, and the incumbent, Mindshare.
Mediahub is the media arm of Mullen Lowe, so if that player wins, the cruise line will have bundled creative and media under one roof. Royal Caribbean spends about $80 million in media annually.
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