Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying.
J&J's search covers overseas markets and does not include North America or Brazil. Media spending in the markets in play totals about $1.6 billion annually.
Currently, the business is split regionally between agencies owned by Interpublic Group and Omnicom Group.
In Europe, Africa, the Middle East and some Asian countries, for example, Interpublic's UM plans and buys media for J&J's portfolio of brands, which include its namesake baby products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in