Ticketmaster wants to be more than a destination for tickets to a concert, sporting event or theater production. Echoing a move many other brands have made, the retailer is moving into the publishing realm, giving fans behind-the-scenes access to their favorite venues, events and artists.
"Throughout the course of our history, we've been seen as a utility," Ticketmaster svp of brand marketing Mitch Rotter said. "I want to know how I can get people to think about Ticketmaster not only when they have to buy something but when they don't.
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