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As a media agency these days, you're either under siege or flush with opportunity.
It became clear this week that Visa and Coty are searching for agencies to handle their global media, adding to a conga line that includes Unilever, SC Johnson, L'Oréal and Scotts Miracle-Gro. Collectively, those six companies spend a staggering $8.43 billion in media each year. So, again, you're either contemplating a big score or a major revenue loss depending on whether you're prospecting or defending.
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