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Quiet, plain spoken and droll, CenturyLink's ad campaign from its new lead agency, Arnold, eschews the punch lines of rivals like Time Warner Cable, Optimum and Fios.
So, while a current ad for Verizon Fios jokes about "half-fast" Internet speeds (sounds like "half-assed," get it?), the new CenturyLink promos feature Adam Lisagor, known online for explaining technology and answering real questions from consumers. Lisagor, who has 40,700 followers on Twitter, stars in Sandwich Videos online, which are all about breaking down complex tech topics.
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