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The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it.
Crispin Porter + Bogusky's staffers in Stockholm, Sweden, are subjecting themselves to the musical whims of Twitter users this week, in a self-promotional campaign titled Subservient Speaker. Tweet a song title to @cpbscandinavia, with the hashtag #subservientspeaker, and a speaker at the agency will play it.
It's a not-so-subtle nod to the classic Subservient Chicken campaign that CP+B created with The Barbarian Group for Burger King in 2004, featuring streaming video of a humanoid chicken that followed online orders.
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