Brand Marketing

Brands Target the Homebound and Blizzard-Bored With Flash Sales

The snow didn't really add up, but maybe the orders will

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the Northeast, it's turned into an opportunity for a few quick-thinking brands. Old Navy, L'Occitane and Cole Haan are among the retailers using the storm as an excuse to have today-only online sales.

Shoppers can get 30 percent off clothing at Old Navy until 3:00 p.m. today and 20 percent off until midnight.