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Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies.
In a nice upgrade from the retailer's spot featuring guys playing their beer guts like kettle drums, we now have a dance squad made up of belly-proud moms-to-be. It's the latest in agency FCB's #ShowYourJoe campaign for Joe Boxer, and this time we find five ladies rockin' some comfy pajamas and shakin' it for two to the tune of holiday classic "Santa Baby."
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