Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kmart and Joe Boxer's "Show Your Joe" ad (rechristened "Jingle Balls" by some) was one of the big hits of 2013's holiday season—to the tune of 18 million YouTube views.
Now, here's the sequel, promoting Joe Boxer men's sleepwear.
The musical body parts have changed a bit, but fans of last year's spot will appreciate the surprise ending here. Plus, it looks like the original "Jingle Joes" will soon be returning—at least to this website, where you personally will be able to "give them a jingle."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in