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Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.
Since 2008, the South Korean company has invested in regional ad agencies like Beattie McGuinness Bungay, McKinney and Bravo Asia, and digital technology player The Barbarian Group. Iris does more than shopper marketing—including digital, direct and traditional marketing—but has distinguished itself in retail. And as with Cheil, Samsung is a top account.
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