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In preparation for the L.A. Issue, Adweek sent a team of editors and producers to Hollywood to research the agencies and brands that are making the West Coast one of the hottest places on Earth for melding media, technology and marketing.
In the course of our meetings with top agency execs, brand marketers, television producers, talent reps—and yes, at least one celebrity—we took the pulse of the city and the boldface brands that are making it tick.
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