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Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.”
The push includes 30- and 60-second ads for cable TV, a wellness website and targeted broadcast and digital ads that will run in three key markets: Atlanta, Dallas and Miami.
Cigna named the New York office of McCann as its lead creative agency in June, replacing fellow Interpublic Group shop Hill Holliday. The new tag replaces the self-reliance message, “Go You,” which Cigna began using in 2011.
The new ads focus on wellness and encouraging people to rely on Cigna to share information and provide support on living a healthy lifestyle.
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