Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
What would happen if football didn't exist? Well, for one thing, Fox Sports announcers Joe Buck and Troy Aikman would have very different jobs.
The two hombres star in this perfectly executed spot made in the style of a Latin telenovela. And it's glorious. While their Spanish is downright remedial, they make up for it with absurd soap-opera melodrama. (Fox Sports seems to be going full comedy this fall, having also rolled out the "Sorry About All the Football" campaign.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in