Kahlua Hijacks St. Patrick's Day, Telling Revelers to Swap Stout for Espresso Martinis

The campaign spotlights another dark and creamy drink with posters and vans outside Irish bars

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Irish stout is one of the most popular St. Patrick’s Day drinks, with WalletHub finding that 13 million pints are consumed worldwide on March 17—819% more than a typical day. But Kahlúa is urging revelers craving a rich drink to rethink their beer order and opt for an espresso martini instead.

The “Feliz St. Patrick’s Day” commercial, created by agency Wieden+Kennedy London, tapped Oscar-nominated director Michael Lennox, known for his work on the Northern Irish TV series Derry Girls.

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