World Cup Hero Tim Howard Talks About Sudden Fame

Being a role model is part of the package

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Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup 2018.

So, is this your big chance to cash in with sponsorships?
I suppose so. That’s what everyone’s telling me.

Your agent says you’re seeking sponsorships that fit who you are as a person.
It’s important that I’m a role model, and that the companies that I associate myself with feel the same way about their own images.

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