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Watchmaker Nixon, looking to raise its profile beyond core customers, is hiring its first agencies for creating and placing ads.
The Playa del Rey, Calif., office of TBWA\Chiat\Day will handle the creative assignment, which includes traditional ads, digital marketing and branded content. The Omnicom Group shop will work closely with Nixon creative director Tom Jones and Chad DiNenna, co-founder and evp of marketing at the company, which incorporated in 1997 and sold its first watch in 1998.
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