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If it seems like upfront announcements come earlier and earlier each year, they absolutely do.
The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and (mostly) in-person presentations.
Among the early highlights, Paramount confirmed it will not return to upfronts week, opting again to host a series of smaller, private events beginning in late April. On the other hand, Warner Bros. Discovery made its return official, and YouTube is coming back with Brandcast for the third year in a row.
Here are the latest updates on how the rest of the upfront and NewFronts season will shake out.
This calendar will be continuously updated all season with the latest schedule announcements.
| Company | Date | Time | Location |
| A+E Networks | Wed., March 6 | TBD | Virtual |
| NBCUniversal One24 | Wed., March 20 | TBD | Studio 8H |
| Hallmark Media | April 2-11 | TBD | NYC |
| Scripps | Tues., April 9 | 5 p.m. | New World Stages |
| AMC Networks | Wed., April 10 | 6 p.m. | Chelsea Factory |
| Mon., April 29 | 10 a.m. | TBD | |
| Vizio | Mon., April 29 | 2 p.m. | The Town Hall by Skylight |
| IAB’s News at the NewFronts | Mon., April 29 | 4:30 p.m. | TBD |
| T-Mobile Advertising Solutions | Tues., April 30 | 9 a.m. | TBD |
| Samsung Ads | Tues., April 30 | 11:30 a.m. | Lavan 641 Midtown |
| Condé Nast | Tues., April 30 | 2 p.m. | TBD |
| Roku | Tues., April 30 | 4 p.m. | The Glasshouse |
| Yahoo | Tues., April 30 | 7 p.m. | TBD |
| IAB Main Stage | Wed., May 1 | 9 a.m. | Convene at 225 Liberty |
| Spotify | Wed., May 1 | 4 p.m. | Studio 525 |
| Snap | Wed., May 1 | 7 p.m. | Cipriani 25 |
| Sports Innovation Lab’s Women’s Sports Club | Thurs., May 2 | 9 a.m. | TBD |
| Alpha Precision Media, Inc. | Thurs., May 2 | 11:30 a.m. | TBD |
| Meta | Thurs., May 2 | 2 p.m. | Hammerstein Ballroom at The Manhattan Center |
| Vevo | Thurs., May 2 | 4:30 p.m. | TBD |
| TikTok | Thurs., May 2 | 7 p.m. | TBD |
| NBCUniversal | Mon., May 13 | Morning | Radio City Music Hall |
| Fox | Mon., May 13 | Afternoon | Hammerstein Ballroom at The Manhattan Center |
| Amazon | Tues., May 14 | Morning | Pier 36 |
| Disney | Tues., May 14 | 4 p.m. | North Javits Center |
| TelevisaUnivision | Tues., May 14 | All day | HK Hall |
| Screenvision | Tues., May 14 | 7 p.m. | Jazz at Lincoln Center |
| Warner Bros. Discovery | Weds., May 15 | 10 a.m. | The Theater at Madison Square Garden |
| Netflix | Weds., May 15 | Afternoon | TBD |
| YouTube Brandcast | Weds., May 15 | 6 p.m. | David Geffen Hall at Lincoln Center |
| The Netflix Experience | Thurs., May 16 | All day | Pier59 Studios |
