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It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired TBWA.
TBWA\London will handle creative responsibilities for the auction house globally, including in core markets like the U.S., U.K. and China.
Media spending on the assignment is relatively modest at an estimated $15-20 million, but Sotheby's is the kind of high-end brand that agencies love to be associated with.
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