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Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well.
One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative business, with a quartet of roster shops competing for the assignment, according to sources.
Lean Cuisine's media spending totaled about $30 million last year, down slightly from almost $33 million in 2012, according to Kantar Media.
Sources identified the contenders as Grey, 360i, Santo and the incumbent, JWT.
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