Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World

Until it all goes horribly wrong

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Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still going strong.

"Amazing Street Hack" definitely goes above and beyond your average advertising stunt. The company set up a fake store, complete with a multitude of hidden cameras and an overly gregarious salesman, offering 15-minute smartphone repairs. The unsuspecting customers who take him up on the deal are told they've been given a "special application" that somehow hacks into nearby electrical systems.

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