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On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already trademarked.)
Created to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal, this guy looks instead like he's trying to lure a stoned teen to spend his allowance on delicious fast-food treats at the Golden Arches.
“At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals,” said Julie Wenger, senior director of U.S. marketing, in a statement from the House of Ronald.
This is the perfect super-size rhetoric to set up your child's future decision to drunkenly eat both Big Macs during a 2 for $2 deal. I'm lovin' it.
Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj #HappyMeal pic.twitter.com/xgluLaHfcY
— McDonald's (@McDonalds) May 19, 2014
As you can imagine, the announcement sparked some entertaining responses on Twitter:
I saw the new Happy Meal mascot and then I made this. pic.twitter.com/jeNBENA0c5— Brian F'n Patterson (@d20monkey) May 20, 2014
Can’t sleep. Clowns and/or creepy new McDonald’s “Happy” mascot will eat me. pic.twitter.com/Co1QBDXR2L— angry stick figure (@ottok) May 20, 2014
Ba da ba da OH GOD IT HAS TEETH RT @McDonalds: Say hello to our friend, Happy! http://t.co/w1NHUhLRvd #HappyMeal pic.twitter.com/Eb8eVsm7Du— Bridget Carey (@BridgetCarey) May 19, 2014
Maybe we shld calm down about new @McDonalds mascot & remember the children who had to contend with Mayor McCheese pic.twitter.com/hQ6RlKm8Mj— Shannan Siemens (@ShannanSiemens) May 20, 2014
