BMW Moves Into Zipcar’s Territory

Car-sharing program boosts brand

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To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are parked on city streets and return them to several drop-off points in the Bay Area, including major airports.

The service is an extension of BMW’s two-year-old DriveNow program, which rents BMW ActiveE electric cars at 17 stations in San Francisco, Silicon Valley and the East Bay.

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