Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing arm.
To date, Labstore's footprint has been limited to parts of Europe, South America, Central America and Asia. With the appointment of a global chief, WPP Group's Y&R aims to build the unit into a bigger player that can compete with the likes of Saatchi & Saatchi X, Catapult and Geometry, the rollup of G2, OgilvyAction and JWTAction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in