Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Unless you're Phil Shifley, you probably haven't been to your own funeral. But some Belgians have, as you can see below in a bizarre stunt PSA for a safe-driving awareness campaign.
It's never explicitly stated, but the invitees presumably aren't the world's best drivers. Specifically, they must be prone to excessive speed. Why else would their friends and family be so cruel as to invite them, under false pretenses, to potently consider what it would like to be dead—casket and all?
Tough love, apparently.
At the same time, though, being able to attend your own funeral—and see everyone mourning you—is something of a common fantasy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in