Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it—by negotiating a trade deal.
To help global travelers, leaders, the New York Stock Exchange and event organizers who have all made the mistake of identifying which country is which, Visit Sweden has released an online video offering Switzerland its chance to differentiate from each other.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in