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Who (Clockwise, from top) Bill Gullan, president; John Ferreira, vp of brand strategy; Daniel Erlbaum, CEO; Jordan Goldenberg, creative director
What Brand design and strategy firm
Where Philadelphia office
In 2011, Fathead approached branding firm Finch Brands with a dilemma. The company was well-known for its oversized vinyl decals of NFL stars, but its other offerings weren’t being properly leveraged. “Right at their feet was a really strong array of licenses in juvenile and entertainment categories like Disney princesses,” recalled Finch president Bill Gullan.
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