For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection. It’s been nearly three years since the network fruitlessly began looking for traditional cable distribution; with its app-based digital offering, WWE is taking the value proposition straight to fans—and the rest of the digital video industry couldn’t be happier.
“It’s a courageous and brilliant opportunity,” said Jason Krebs, head of sales at Maker Studios. “It’s going to work out really well for them.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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