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This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game trash talk, Beats by Dre also released an ad in which Sherman is grilled by reporters for his "reputation as a thug."
As has since been pointed out by several commentators, most notably Deadspin founding editor Will Leitch, Sherman is likely one of the most intelligent and philanthropic young players in the NFL.
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