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The mattress business has seen a big bounce in reviews this year.
In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account. Now, Tempur Sealy International has selected a new agency for media, which sources identified as MediaCom. The selection came after a review.
Collectively, the Tempur-Pedic and Sealy brands spent more than $80 million in media last year and about $45 million in the first nine months of 2013, according to Nielsen.
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