Cannes Lions

Renault Wins Creative Strategy Grand Prix at Cannes for Rural EV Charging App

Microsoft and McCann land another Grand Prix for culture-preserving language transformation

Renault Invented an App to Help Electric Car Drivers Recharge in Remote Areas — Drivers can open the Plug Inn app and find private charging stations in even the smallest villages.Renault, Publicis Conseil

By Kyle O’Brien

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In 2020, Renault transformed a small French village into a haven for electric vehicle charging. “Village Electrique” by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and automaker are back with another Grand Prix-winning campaign in the Creative Strategy category, based on the same concept.

Renault’s “Plug-Inn” expands rural charging stations all over France by connecting electric car drivers with private charging stations through an app. The campaign hopes to connect EV drivers with local communities in France to enable up to 475,000 additional electric charging points.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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