Cannes Lions

Adidas and FCB Canada Win Direct Grand Prix at Cannes for ‘Runner 321’

Stella Artois wins Creative Data Grand Prix while AlmapBBDO wins second-ever Creative B2B Grand Prix

Chris Nikic for Adidas — Chris Nikic trains for a marathon as part of the 'Runner 321' campaign from Adidas and FCB Canada.

By Kyle O’Brien

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category.

“Runner 321” is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome—the number represents trisomy 21, a full copy of chromosome 21, a number that correlates to Down syndrome.

Adidas was looking to make sports more inclusive, and they found a perfect star for the campaign in Chris Nikic, an Adidas-sponsored athlete with Down syndrome.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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