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IDEA: What happens here, stays here … particularly if the city crumbles to the ground.
72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2, for Activision's Call of Duty. This spot, for Ghosts, the 10th game in the franchise, marks the fourth year of the theme "There's a soldier in all of us." The ads have been creatively stellar for years—from TBWA's 2010 Black Ops spot with Kobe Bryant and Jimmy Kimmel through 72's trailers for Modern Warfare 3, with Jonah Hill and Sam Worthington, and Black Ops II, with Robert Downey Jr.
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